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Is the Birth of Extreme Krypton X a Flash in the pan or the Beginning of Change

2023-05-18

The Extreme Krypton X is a very successful car model, with not only significant design highlights, but also a lot of clever interior design, excellent configuration, and a range of 500 to 560 kilometers. Moreover, with prices ranging from 189800 to 229800 yuan, Volkswagen's ID series, Changan's Deep Blue, and Xiaopeng G3 are all slightly inferior among competitors in the same level.

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This is also where the Geely Krypton realized its problem. The first model, the Geely Krypton 001, was also very rich in design and configuration, but it added too many useless technological configurations, resulting in a price of over 300000 yuan. Compared to Tesla, which has a more prominent brand strength in the same price range. When buying a car, everyone has to worry about their life circle and family. Overall, after the price exceeds 200000 yuan, the brand value is more recognized by everyone. And BYD, which is more technically reliable, is also a strong competitor of Jikron, and the appearance of Jikron X has made significant concessions in terms of price.

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As for the Extreme Krypton 009, it can only be said that it is a "toy" that a small number of people try out, after all, the starting price of 499000 yuan and the positioning of MPV have persuaded many people. The problem with Geely Krypton is that the brand premium is not enough to support the high selling price. Although it has achieved perfection in design and configuration, like Geely's Link 06, it is also a low-priced model in the Link brand, and people are more willing to pay a lower price to buy a higher-level brand.

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And the same is true for the Extreme Krypton X, which has lowered the threshold for more people who like Extreme Krypton. However, this can only bring short-term high sales to Extreme Krypton in the currently not saturated pure electric vehicle market. It's just a momentary flash in the pan, and in the near future, with the saturation of the new energy market, Jikrypton will still need to make changes in the market below 200000 yuan. Raising prices has enhanced brand image, but it has also lost sales, as the market is also changing.

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