More expensive than model y, can avatr11 from 349900 make consumers crazy?

On August 8, avatr 11 / 011, the two models under avatr brand, was officially launched. The brand positioning was high-end, and the price was naturally not low. Among them, avatr 11 had three versions, with a price range of 349900 to 409900 yuan; The price of avita 011, which is a "high order model" with a global limit of 500 units, has reached 600000 yuan!

Avatr is a teacher of "CHN", and Changan, a century old automobile enterprise, has been empowered in vehicle manufacturing and production; Huawei provides solutions in intelligence; Ningde times provides avita with the most advanced battery technology in the field of power battery, where it is best at. At the beginning, avatr gathered the strengths of three companies.

In terms of appearance, the design of avatr 11's short tail and long head has a strong impact. The front of the car adopts a closed front face shape and is matched with a strip-shaped lamp cavity. The wheel height ratio of the side of the car body is 0.481, which is basically the same as that of the car. The rear part of the car is equipped with the active lifting tail wing, which is the favorite of young people. The through tail lamp design is not absent in this car, but the enclosed rear compartment is not large. Fortunately, the car has a front rear compartment, which makes up for the shortage of storage space in the rear compartment.

The length, width and height of avatr 11 are 4880 / 1970 / 1601mm respectively, and the wheelbase is 2975mm. In terms of size,avatr 11 is larger than the competitive products of Weilai ec6 and Tesla Model y, and the riding space is relatively rich. Among the competitive products at the same level, there are many models cheaper than the Weilai ec6 and larger than the model y, but few sell well.

There are many things that can be said about the interior. For example, three display screens in the front row; The vortex emotional vortex behind the central control screen is the beginning of the emotional blending between the entire cockpit and the user; The surrounding atmosphere lamp surrounds the whole vehicle to enhance the atmosphere in the vehicle.

The whole series can also be equipped with VIP four seat exclusive package, including heating, ventilation and massage functions of the whole car seat. The rear seats are designed in a comfortable embracing manner, with an electrically adjustable seat back, which can be adjusted forward by 28 degrees and backward by 12 degrees based on the preset position. The cumulative adjustment range of the front and rear is up to 40 degrees, which can maximize the riding comfort. Compared with the interior decoration of the joint-venture luxury brand, avita 11 uses very careful materials for the interior decoration.

Avatr 11 is built on the CHN platform, using Huawei driveone three in one electric drive unit, integrating motor, electric control and reducer, and integrating efficient oil cooling and heat dissipation. All models are equipped with dual motor four-wheel drive system, front AC asynchronous motor and rear permanent magnet synchronous motor. The maximum power of the dual motor can reach 425kw, the maximum torque is 650n · m, and the fastest acceleration is 3.98 seconds. In order to improve the handling of the whole vehicle, avita 11 adopts an aluminum alloy lightweight chassis with a lightweight body to reduce the weight of the whole vehicle by 30%, and is equipped with a front double wishbone + rear multi link suspension structure.