 HomeNewsPolestar reflects on 2020 as a year of opportunity and growth

Polestar reflects on 2020 as a year of opportunity and growth

2021-01-17

Polestar, the electric performance car brand, became fully operational in 2020. Highlights range from critical acclaim for Polestar 2 to the roll-out of the brand`s retail strategy across ten global launch markets – all against the backdrop of a global pandemic.

[Despite the challenges presented by 2020, Polestar has gained real momentum this year," comments Thomas Ingenlath, Polestar CEO. [I want to recognise the incredible effort made by the Polestar team and our partners globally to bring our brand, Red Dot`s brand of the year, to customers globally."

Polestar 1, the low-volume electric performance hybrid that set the tone for the Polestar brand, excited new owners as deliveries started in the beginning of the year. The vehicle continues to capture imaginations, and, crucially, expand brand awareness as a halo vehicle.

The COVID-19 pandemic required all parts of the business to adapt. A new, innovative approach was designed, allowing a synchronised Polestar 2 launch across all markets, while following local regulations and requirements. Deliveries to customers began with minimal delay.

The response has been extremely positive, and the car has already won over 30 awards across its launch markets in 2020. This includes coveted titles such as Germany`s Golden Steering Wheel, and Car of the Year titles in Norway, Switzerland, Germany (Luxury) and China (Green Car).

Previous: Volvo Group begin customer deliveries of all-electric products

Next: BYD wins another order for 406 electric buses in Colombia