Reduce the price by 43200 yuan! Can the 2023 Euler Ballet Cat, which starts at 149800 yuan, still be played?

At the 2023 Shanghai Auto Show, the 2023 Euler Ballet Cat was officially launched, with a price range of 149800 to 179800 yuan, and three configurations to choose from. Compared to the old model, the appearance of the 2023 Ballet Cat has remained basically unchanged, but the price has decreased by 43200 yuan, with the addition of gray and a coffee colored interior. The biggest change is in terms of configuration.

So what are the changes to the configuration of the 2023 Ballet Cat? The official statement is to add 22 new warm technology configurations, of which 14 are urgently needed by users and 8 are ultra practical configurations. This includes equipped with dual pull strap main airbags and oversized side airbags, combined with KEEP to create a meditation mode, new cave time, and other value-added experience features. There are also new features such as electronic child lock, sentry mode, cartoon smart key, V2L external discharge, electric tailgate, driver's seat ventilation and heating, and driver's seat memory welcome.

In terms of external/anti-theft configuration, the electric trunk and trunk position memory function have become standard equipment from the previous option, and external discharge function has been added. In terms of internal configuration, the steering wheel heating option and the built-in dash cam function have been removed.

In terms of seat configuration, the lumbar support function of the main seat, the electric adjustment function of the passenger seat, and the heating, ventilation, and memory functions of the front driver's seat have been changed from optional to standard. The optional function of the rear cup holder of the seat is cancelled.

In terms of multimedia configuration, the facial recognition function has been removed, and the number of speakers has been reduced by 2 to 8. Reduce the number of cameras by 2 to 5. At the same time, the new model cancels the "Warm Friend Optional Package" worth 12000 yuan.

Compared with the 2022 401km Nutcracker version, the 2023 401km Luxury model has added external discharge function, front seats support heating, ventilation, and massage functions, and a very practical heat pump air conditioning is added. At the same time, some infrequently used functions such as negative ion generators, interior fragrance devices, UV sterilization lights, and multi-layer soundproof glass will be eliminated.

Overall, the configuration of the 2023 Ballet Cat is more practical, eliminating some flashy features and adding some visible and tangible features, and the price is sincere enough. From these details, it can be seen that the Euler Ballet Cat is very attentive to female consumers.

The Euler brand, which focuses on the "women" brand, currently has four models: the Ballet Cat, the Lightning Cat, the Good Cat, and the Good Cat GT. Among them, the Good Cat contributed the majority of sales, while the Ballet Cat's sales were very poor due to pricing errors (only 253 units were sold in March). This time, Euler has brought the 2023 ballet cats with full sincerity, with more obvious female characteristics, more attractive prices and configurations, and is expected to further increase sales.