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Weilai announced today that it will not follow the trend of price reduction

2023-03-16

At the time of the recent wave of price reduction of fuel vehicles and the wave of price insurance of new energy vehicles, many consumers are guessing which other car companies will reduce the price and which car companies will announce the price insurance. On March 15, Weilai Motor officially announced that it would not follow up the price reduction.

Pu Yang, assistant vice president of sales operation of Weilai, said in a recent interview: "Weilai will not participate in the price reduction through various types of ET5 allocation reduction or equity reduction. We believe that this wave of price reduction is fierce and retreats quickly. Weilai will strive for greater market share according to its own strategy, and provide users with a highly cost-effective and competitive product through direct marketing, more efficient operation and more refined gross profit operation.

Weilai believes that high-end brands should not be high prices, but an accumulation of internal spiritual temperament, covering originality and consistency, and should continue to create a whole-process experience beyond expectations for users.

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